Ever since Dan Brown’s Angels & Demons introduced me to ambigrams, I’ve been fascinated by the typography involved. An ambigram for the uninitiated is a typographical design or art form that may be read as words as presented, or from another orientation (in this case, upside down). Combining that fascination with a desire to make a more personal and distinctive logo, I started sketching last night. This afternoon, I have honed my first ever ambigram in Illustrator, and I think it’s turned out alright. I’ll not be rushing to do another in a hurry as it made my brain ache, but that might just be the full sinuses and leaning forward. And though personal, I’m not sure that the word is so distinctive unless you knew what was there to see… what do you think?